founding principal

Jonathan Gordon

Prior to forming Experiential CG, Jonathan Gordon spent four years as a Director of Asset Management for Equity Commonwealth (NYSE: EQC). While at EQC, his responsibilities included budgeting, managing the capital spend and negotiated leases totaling over 2 million square feet. Additionally, he helped shape the national amenities & services program and assisted in the disposition of properties. During his tenure at EQC, he was responsible for over seven million square feet of office and industrial assets at 19 properties in eight markets.

Jonathan spent the first ten years of his career in tenant representation working at Cushman & Wakefield and Transwestern. He advised over 150 companies to negotiate office leases resulting in transaction volume in excess of 500,000 square feet. Jonathan’s focus was helping tenants with site selection, lease renewals, lease restructures, expansions, relocations, and financial & strategic consulting. Select clients included Hilton Hotels, Integrated Office Suites, DLA Piper,, City Year, Blueprint CRE, and Orbitz.

Jonathan earned his degree in Journalism and Strategic Communications from the University of Kansas and is an Illinois Licensed Real Estate Broker, LEED AP and Certified Commercial Investment Member (CCIM).

investments & financial analysis

Jordan Mellovitz

Jordan helps to manage the day to day investment structuring and acquisition underwriting for Experiential CG. Jordan’s background in commercial brokerage has given him a diverse set of skills that add value in the acquisition and strategic repositioning of any asset type. Jordan has an MBA with concentrations in Finance and Entrepreneurship from the University of Chicago Booth School of Business. Jordan’s coursework includes in-depth real estate investment structuring and modeling for complex acquisitions, redevelopments, developments and anything in between. Jordan is proficient in modeling in both excel and Argus for office, retail, multi-family and hotel assets.

Jordan graduated from the University of Illinois at Urbana-Champaign with a degree in Economics and holds an MBA from the University of Chicago Booth School of Business.  He is a licensed Managing Real Estate Broker in the State of Illinois.

strategic advisor

Jack Althoff

ProJex, Inc.
Owner Representation Services – Construction and Engineering

Over the past 30 years, Jack has provided acquisition, capital planning and technical staff oversight for over 260 million square feet of commercial property while working at Equity Commonwealth, Heitman and JMB Real Estate.

strategic advisor

Marli Jones

Rebel House Designs
Interior Design, Creative and Branding

Prior to founding Rebel House, Marli served as the senior designer for real estate development group AJ Capital Partners. At AJ Capital Partners, Marli was part of a creative team that developed, designed, branded, and launched a collection of boutique hotels across the United States.

strategic advisor

Kevin Vernick

Vernick & Associates, LTD

Vernick & Associates is a retail real estate tenant representation and development firm focused in the Midwest. Kevin has partnered with some of America's fastest growing and most recognized businesses, and has facilitated the lease and/or development of choice properties.

strategic advisor


Creative Agency
Digital Media and Strategic Marketing

seeandfeel is a boutique creative agency in Chicago, IL, specializing in sophisticated design, unconventional marketing strategy, and bold content development.  They bring diverse experience; from developing brand identities for emerging startups, to strategic growth and design for larger brands like Red Bull and Jones Lang LaSalle.

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Experiential Capital Group
1948 West Erie Street
Chicago, IL 60622

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